Economics

Economics - 70
	RICE USED NO MORE WATER THAN GRASS IN TWO-YEAR STUDY Actual water evaporated and transpired by rice from May to September was 36 inches, a figure 14 percent lower than estimates given in a prior Bulletin (No. 113-2) of the State Department of Water Resources. This is valuable information for rice growers who have relied on the old figures. The comparison was made between rice fields near Knights Landing and fescue grass growing at Davis. Detailed results are in Publication No. 9002 of the Department of Water Science and Engineering, UC Davis. The title: "Energy Balance and the Crop Water Requirements of Rice Grown in California." þ LEASING OF RICE FARMS IS SURVEYED About 29 percent of California rice land is operated by full owners, 59 percent by part owners, and 12 percent by full tenants, a USDA study shows. The type of lease a producer and a landlord should strive for depends on such factors as the resources controlled by the operator, expected yields on land to be leased, expected rice price, and expected input costs. See your local Farm Advisor for more details on leasing arrangements for rice production. U.S. RICE MARKET IS GROWING Carbohydrates have not gone well with consumers in recent years. One of the few up from 20 years ago is rice - a 35 percent increase in the last 10 years. That's consumption per capita! The key to getting U.S. consumers to eat more rice is to process it into "convenience" products. RICE PRODUCTION HAS GROWN EVEN MORE THAN U.S. CONSUMPTION The result is sharply increased supplies for export or carryover. That was true particularly in the last three marketing seasons. WORLD COMPETITION INCREASES AT THE SAME TIME Production worldwide reached a record 280 million metric tons in 1969. That means more competition in world markets, of course. The emphasis is more on concessional sales as opposed to cash market sales. We are in difficulty in export markets and the effects will be felt in 1971 and beyond. But the long-range outlook is good! CARBOHYDRATE CONSUMPTION IS COVERED IN PUBLICATION You may be interested in Bulletin 848 of the California Agricultural Experiment Station, just off the press. Its title: "Consumption Patterns for Potatoes, Rice, and Macaroni in Northern California." Frequency of serving these foods in the home is covered, along with buying habits and preferences in use. See your Farm Advisor for a copy.

Economics - 70

RICE USED NO MORE WATER THAN GRASS IN TWO-YEAR STUDY

Actual water evaporated and transpired by rice from May to September was 36 inches, a figure 14 percent lower than estimates given in a prior Bulletin (No. 113-2) of the State Department of Water Resources. This is valuable information for rice growers who have relied on the old figures. The comparison was made between rice fields near Knights Landing and fescue grass growing at Davis. Detailed results are in Publication No. 9002 of the Department of Water Science and Engineering, UC Davis. The title: "Energy Balance and the Crop Water Requirements of Rice Grown in California."

þ LEASING OF RICE FARMS IS SURVEYED

About 29 percent of California rice land is operated by full owners, 59 percent by part owners, and 12 percent by full tenants, a USDA study shows. The type of lease a producer and a landlord should strive for depends on such factors as the resources controlled by the operator, expected yields on land to be leased, expected rice price, and expected input costs. See your local Farm Advisor for more details on leasing arrangements for rice production.

U.S. RICE MARKET IS GROWING

Carbohydrates have not gone well with consumers in recent years. One of the few up from 20 years ago is rice - a 35 percent increase in the last 10 years. That's consumption per capita! The key to getting U.S. consumers to eat more rice is to process it into "convenience" products.

RICE PRODUCTION HAS GROWN EVEN MORE THAN U.S. CONSUMPTION

The result is sharply increased supplies for export or carryover. That was true particularly in the last three marketing seasons.

WORLD COMPETITION INCREASES AT THE SAME TIME

Production worldwide reached a record 280 million metric tons in 1969. That means more competition in world markets, of course. The emphasis is more on concessional sales as opposed to cash market sales. We are in difficulty in export markets and the effects will be felt in 1971 and beyond. But the long-range outlook is good!

CARBOHYDRATE CONSUMPTION IS COVERED IN PUBLICATION

You may be interested in Bulletin 848 of the California Agricultural Experiment Station, just off the press. Its title: "Consumption Patterns for Potatoes, Rice, and Macaroni in Northern California." Frequency of serving these foods in the home is covered, along with buying habits and preferences in use. See your Farm Advisor for a copy.